TRESemmé
Cosmopolitan Party
New Delhi,
November 19th — The Foyer on One Style Mile was the place to be on
Tuesday night as Cosmopolitan Magazine and professional haircare brand TRESemmé hosted
an exclusive party for Delhi’s
fashion influencers, in association with Mercedes Benz Fashion Week.
The party was designed as a live theatre concept—an authentic backstage area at fashion week with clothes racks, mood boards, make-up stations and three giant screens playing some Cosmopolitan’s favourite shows from Mercedes Benz Fashion Week including Falguni & Shane Peacock, Rebecca Minkoff, and Vivienne Tam. Models rushed about getting their hair styled by TRESemmé professionals, practiced routines directed by choreographers (played by theatre actors!), and were fitted for gorgeous Falguni & Shane Peacock outfits from their Spring/Summer 2014 collection.
The guests enjoyed sparkling wine, and munched on chocolate-dipped strawberries, mini chocolate and energy bars, gourmet pizzas, and model-portion salad plates—typical backstage snack food—while taking in the high-energy environment. Frantic show directors barked orders to the leggy models some of whom were clad in bathrobes with their hair set in rollers, waiting impatiently for turns in front of the mirrors. Talk about live theatre at its best! Guests left the party with a fun TRESemmé and Cosmo goodie bag, and a pretty memorable experience!
Nandini Bhalla, Editor, Cosmopolitan, summed it up: “If there are two things a Cosmo girl loves, it’s a great fashion party—and fabulous hair! Which is why we were thrilled to partner with TRESemmé and Mercedez Benz Fashion Week to put together this unique backstage-theme party. The fashion week-style ambience, New York warehouse feel, quirky finger food, and cool people made it an unforgettable night!”
About TRESemmé
TRESemmé was created in St Louis, Missouri, by high-profile hairstylist Edna Emmé, who gave her name to the brand. Back then, the product was only available in professional hairdressing salons. Over the following sixty five years, TRESemmé has continued to build on its early success, helping women look great throughout the world. TRESemmé is dedicated to creating cutting edge salon innovation hair care products without the salon price tag. Their salon-inspired products are enriched with high quality ingredients to help you experience that salon feeling, every day.
SOME OF THE ATTENDEES:
The party was designed as a live theatre concept—an authentic backstage area at fashion week with clothes racks, mood boards, make-up stations and three giant screens playing some Cosmopolitan’s favourite shows from Mercedes Benz Fashion Week including Falguni & Shane Peacock, Rebecca Minkoff, and Vivienne Tam. Models rushed about getting their hair styled by TRESemmé professionals, practiced routines directed by choreographers (played by theatre actors!), and were fitted for gorgeous Falguni & Shane Peacock outfits from their Spring/Summer 2014 collection.
The guests enjoyed sparkling wine, and munched on chocolate-dipped strawberries, mini chocolate and energy bars, gourmet pizzas, and model-portion salad plates—typical backstage snack food—while taking in the high-energy environment. Frantic show directors barked orders to the leggy models some of whom were clad in bathrobes with their hair set in rollers, waiting impatiently for turns in front of the mirrors. Talk about live theatre at its best! Guests left the party with a fun TRESemmé and Cosmo goodie bag, and a pretty memorable experience!
Nandini Bhalla, Editor, Cosmopolitan, summed it up: “If there are two things a Cosmo girl loves, it’s a great fashion party—and fabulous hair! Which is why we were thrilled to partner with TRESemmé and Mercedez Benz Fashion Week to put together this unique backstage-theme party. The fashion week-style ambience, New York warehouse feel, quirky finger food, and cool people made it an unforgettable night!”
About TRESemmé
TRESemmé was created in St Louis, Missouri, by high-profile hairstylist Edna Emmé, who gave her name to the brand. Back then, the product was only available in professional hairdressing salons. Over the following sixty five years, TRESemmé has continued to build on its early success, helping women look great throughout the world. TRESemmé is dedicated to creating cutting edge salon innovation hair care products without the salon price tag. Their salon-inspired products are enriched with high quality ingredients to help you experience that salon feeling, every day.
SOME OF THE ATTENDEES:
- JJ Valaya
- Anju Modi
- Falguni & Shane Peacock
- Shantanu & Nikhil Mehra
- Anupama Dayal
- Gaurav Gupta
- Amit Aggarwal
- Thenny Mejia
- Ramola Bachchan
- Raakesh Agarvwal
- Poonam Bhagat
- Rina Dhaka
- Nida Mahmood
- Sanjay Sharma
