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Monday 18 November 2013

JJ Valaya’s ‘Maharaja of Madrid’ at the Blender’s Pride Fashion Tour 2013




BLENDERS PRIDE FASHION TOUR 2013

JJ Valaya’s ‘Maharaja of Madrid’ at the Blender’s Pride Fashion Tour 2013
A Sneak Peek into a Grandiose Collection


It is a new season and with each new one comes a different influence, some whimsical and more distinct than the last. A medley of Spanish beauty, Indian epitome, royal cadences and life itself; all have found their way into JJ Valaya’sMaharaja of Madrid’.

“My current line is a story of an Indian Maharaja who goes to Spain and, the little things he picks up from his journey is what comes together in this collection,” elucidates JJ Valaya.

Watch out for welcome inspirations drawn from laces found in Spanish fans, Mexican exquisite mural artist Diego Rivera, and battle armour from Spain and India and even the toreros or matadors of Spain!   

Flamboyance meets opulence meets unique craftsmanship meets elegance and edginess. The season will witness an eclectic mix, but one that hasn’t forgotten its Indian essence in any way. “The base of my collection will always remain India,” says Valaya. “But there is an adaptation with the movement of taste in the country. What Blenders Pride is doing is an interesting move toward something that is fashion forward. In a land that is content with its saris and lehengas, it is good to see Indian fashion speak another language.”

Catch JJ Valaya’s Collection at the Grand Hyatt on 24th November 2013!

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